• C1. CUSTOMER DEMAND

  • 1. ENGLIGHTENED
  • 2. INFORMATIONALIZED
  • 3. EMPOWERED

  • C2. COMPETITIVE SITUATION

  • 4. GENERAL
  • 5. AGGRESIVENESS
  • 6. CAPABILITY

  • C3. CHANGE DRIVER

  • 7. TECHNOLOGY
  • 8. ECONOMIC
  • 9. MARKET/SOCIAL